Tawana Matthews
Healthcare Enterprise Strategy Executive
ENTERPRISE GROWTH | HEALTHCARE TRANSFORMATION | STRATEGIC MARKETING | CUSTOMER STRATEGY
My Story
Every organization has the potential to create extraordinary impact when it is guided by the right strategy, meaningful relationships, and practical solutions that can be put into action.
The most meaningful strategies aren't measured by how they're written—they're measured by the impact they create. My passion is helping organizations transform insight into action by developing practical strategies that strengthen relationships, improve performance, and create lasting impact.
Throughout my career, I've had the privilege of partnering with healthcare organizations, executive leaders, clinicians, nonprofits, community-focused teams, businesses, and entrepreneurs committed to making a difference. Those experiences have reinforced a simple truth: meaningful progress doesn't come from ideas alone—it comes from practical strategies that people can understand, confidently implement, and sustain.
Today, my consulting work brings together healthcare strategy, growth, customer and patient engagement, workforce wellness, benefits strategy, education, and organizational performance. I help organizations look beyond individual programs and consider the broader experience of the people they serve—from patients and customers to employees, caregivers, families, and communities.
An important part of that work includes helping employers strengthen workforce wellbeing through voluntary benefits strategy, financial wellness education, and practical approaches that support employees through different life stages and needs. I believe workforce strategy is strongest when organizations consider both business performance and the financial and personal wellbeing of the people behind it.
Education is also an important part of how I create impact. Through teaching, mentoring, and the development of practical frameworks and learning resources, I help translate complex business, marketing, healthcare, and strategy concepts into information people can understand and apply. Teaching has strengthened one of the principles at the center of my consulting approach: a great strategy is only valuable when people understand how to put it into action.
My work brings together strategy, marketing, customer engagement, analytics, operations, education, and cross-functional collaboration to help organizations simplify complexity, strengthen relationships, and create sustainable growth. Whether I'm supporting a healthcare organization, an employer, a nonprofit, a growing business, or helping others build their own capabilities, my focus remains the same—helping people move from insight to action with greater clarity and confidence.
The strongest organizations never lose sight of the people they serve. Every organization has a mission, a vision, and people who depend on its success. My role is to connect those elements through thoughtful strategy, meaningful collaboration, education, and practical solutions that create measurable progress.
"Helping organizations transform insight into action—one strategy, one solution, and one meaningful outcome at a time."
Thank you for taking the time to learn more about my work. My hope is that the ideas, resources, frameworks, and strategies shared here spark new possibilities, strengthen the work you're already doing, and contribute to an even greater impact for the people, organizations, and communities you serve.
Explore Services8+
Years of Experience
50+
Clients Served
100+
Campaigns Launched